Amazon sale latest: 23 best deals to shop now - expert-approved
It's your chance to kick off 2024 saving big - Amazon's January sale has landed and you can get huge discounts on hundreds of products across the site in all categories.
What should I shop in the Amazon sale?
I shop Amazon for a living and I’ve rounded up the only deals worth shopping right now across beauty, tech, home and more, keep scrolling for my top picks. And you can shop the full list of Amazon deals at their dedicated sales hub.
What is Amazon's Christmas returns policy?
Good news for any shoppers looking to return Christmas gifts - Amazon has extended its returns policy. The majority of items purchased between November 1 and December 31 can be returned until January 31, 2024. Some items are even eligible for free return collection - and you can check on this in the Your Orders section of your account.
How we chose the best Amazon sale deals
- Personal experience: My name is Katherine and I've been shopping Amazon for a living for HELLO! Online for the past three years, so I know a good deal when I see one. I price check against multiple retailers and search high and low for the best discounts. I also reached out to my HELLO! colleagues for their recommendations.
- Trusted products: Where possible, we included products tried and tested by the HELLO! Online team - and we only recommend something if we love it.
- Ratings: Where we couldn’t personally test the products ourselves, we focused on ratings from Amazon-verified shoppers - only including sale items that had been consistently rated highly for quality and value for money. All of the products had a star rating of 4.5 out of 5 and above. For more information on how star ratings are calculated, please see below.
Echo Dot deal
Echo Dots are one of those pieces of tech that you’ll honestly wonder how you lived without once you have one installed in your home. Take advantage of this deal and snap one up at a cut price in the Amazon sale.
Instant Pot deal
This is Amazon's #1 Best Seller in Electric Multi-Cookers, and it's your chance to get one for yourself at a bargain price. The Instant Pot smart cooker will help you cut down on energy costs with it's multitasking abilities - it serves as a pressure cooker, slow cooker, steamer, rice cooker, sauté pan, and yoghurt maker. I'm not surprised it's selling over 1,000 units a month and has earned over 14k five-star ratings!
Shark deal
You’d be hard-pressed to find a better price on a Shark than Amazon are curently offering. This Shark cleaner has anti-hair wrap technology and it transforms into a portable vacuum. It has over 5k glowing reviews on Amazon. The regular Lift-Away Shark model, which is also highly rated with over 11k positive reviews, is also in the sale with £100 off at £199.99.
Our Senior Lifestyle Editor Karen Silas loves her Shark. She says: "It's lightweight, you can separate the battery to charge it so you don't have to plug in the whole vacuum, it has amazing suction power on both wood floors and carpet, and I absolutely love the easy-to-detach handheld vacuum."
Revlon deal
Since buying one of these TikTok-approved hair tools, I've hardly touched my hairdryer! It gives you the power of a dryer and a volume of a styler - and the mint green edition is super cute. It Glides through your hair to detangle, dry and volumize in up to half the time.
Dr Dent deal
If you’re planning a teeth glowup in the New Year, this is a great opportunity. The Dr Dent teeth whitening strips come as a 14-day treatment, working to remove stains and whiten teeth after the strips - which are peroxide-free - are applied for 30 minutes each day.
Simba deal
Simba’s mattresses are among the most in-demand on Amazon - and this 35% discount they’re offering for Boxing Day is one you should definitely take advantage of. The king measures 150 x 200cm and features cooler, fresher open cell foam so there’s no danger of over-heating at night. They’re good for front, side and back sleepers in equal measures. There’s a 10-year guarantee and a 200-night trial for extra peace of mind.
Aqua Optima deal
I have been buying Aqua Optima water dispensers ever since they were first launched, and I honestly don't know how I lived without one. This mean machine is the latest model they’ve released and it’s brilliant. There’s no plumbing or installation required, just a single plug and you'll have access to a chilled or piping hot water. You do have to remember to fill it up as you go though, but that's a small price to pay for instant chilled and boiling water!
Echo Dot Kids deal
If your kids are anything like mine, they probably already know how to use Alexa (I always tell them off for asking the time instead of reading the clock!) the Echo Dot Kids speaker has a whole range of new child-friendly content. They can ask for a story, play music even get help with their homework! It comes with a one-year subscription to Amazon Kids (after that it’s £3.99 a month) and two-year warranty.
Bissell deal
The value and quality of Bissell's featherweight vacuum cleaner is really hard to beat for a price like this. It's really easy to carry and is great for cleaning stair carpets. Some customers have complained that the power cable is too short, and that when you lower it to clean under furniture, the powerbutton can easily get accidentally knocked off. If you can deal with that though, it's a great bargain to snap up in the Amazon Boxing Day sale.
CeraVe deal
An affordable beauty favourite amongst a lot of celeb circles, CeraVe Moisturising Facial Lotion contains hyaluronic acid, niacinamide and three essential ceramides, which work to protect the skin’s barrier. It also increases hydration and features SPF 30 to protect against harmful UV rays.
iPhone deal
It’s very rare to see an iPhone 14 with a discount, so if you’re wanting one, this is a good opportunity. This is the 128GB model and it comes in red, blue, midnight black, purple, starlight and yellow. I have the 12 Pro edition and I’m tempted by this offer just to be able to use the cinematic video function which the pre-13 models don’t have. It also has all-day battery life and up to 20 hours of video playback.
Elizabeth Arden deal
Elizabeth Arden's mighty Eight Hour cream is a beauty cupboard must - it calms, protects and hydrates skin for up to eight hours, and can be applied at any time of the day. With a saving like this, it's the right time to stock up.
Guinness World Records deal
This book is a winner for kids. My son got the 2023 edition for his birthday last February, and he still gets it out to read, nearly ten months later! There are thousands of new and classic records to discover, with topics including rollercoasters, robots, movie props and gaming. The 2024 edition’s theme is Blue Planet - so it kicks off with deadly sea creatures, the world’s largest coral reefs and the most impressive shipwrecks on the sea bed.
Furby deal
This is one Amazon deal that I added to basket myself. My kids have been wanting Furbys for ages, and when I spotted this discount I snapped up two. (The Furbys actually talk to each other, so if you do have two kids to buy for, this is a massive bonus point!)
Parents might remember Furbys from back in the day, (they were arguably the first fully interactive pet) and this is Hasbro’s new and improved version for 2023 - and it topped most-wanted lists everywhere for Christmas 2023. It has over 600 responses, flashing lights and dance moves.
Remington deal
The Remington Ionic hair dryer works to leave hair feeling sleek and smooth with its ionic conditioning whilst reducing drying time – and it's been massively reduced in the Amazon sale. It features three heat settings, two speed settings and releases a blast of cool hair to set your style and ensure long-lasting results.
L'Oreal deal
A trusted anti-wrinkle product, L'Oreal Paris’ Hyaluronic Acid Serum not only works to hydrate and moisturise the skin but also boosts the skin’s radiance.
Renpho deal
Stuck for a Christmas gift idea? You can't go wrong with a foot spa. This Renpho model is one of the most popular on Amazon and it has lots of great features. The temperature is fully adjustable, and it also has a drain pipe for easy emptying once you've had your relax session. The timer is also a great feature, meaning you can set it and nod off if you really want to. And it has wheels, meaning it's easy to move around.
Barbie deal
There are some great deals on Barbie toys at Amazon right now. My six-year-old daughter absolutely loves this doll and takes it everywhere. She is definitely a lot more fun than your regular Barbie - when her fish tail gets wet it lights up, and you can also press the button on her necklace when she’s on dry land to get the same effect.
Zober deal
Non-Slip Velvet Hangers are a must for fashion fans - they’re slimline, measuring just 6mm in width so you can fit almost double the number of clothes in your wardrobe. The slimline hangers’ velvet texture stops clothes from slipping off, plus the hangers also rotate 360 degrees to fit in any space, and they can hold up to 5kg each.
Our Senior Lifestyle Editor Karen Silas loves hers. “I switched to velvet hangers after moving into a new place with much less closet space - heavy and bulky wooden hangers are now banned in my wardrobe! The hangers are so slim that they save a ton of space and are perfect for hanging all of those pieces that have a tendency to slip off, like strappy tops and dresses. And you can buy these handy velvet hanger clips if you want to hang trousers or skirts, or hang pieces together. Plus they’re not too expensive, so it’s a win-win.”
Tower deal
If you’ve yet to join the air fryer party, Tower’s family-size model is a great option. It cooks up to 30% faster thanks to its rapid air circulation and you can use little to no fat, making it a much healthier option. You also save up to 70% on your energy bill as it uses much less power than a conventional oven.
Maybelline deal
This multi-purpose liquid concealer is loved by Mrs Hinch, who says: "I am yet to find a concealer to beat this.” It comes with a built-in cushioned sponge for easy application, and the formula is enriched with anti-ageing goji berry and haloxyl.
Braun deal
This nifty shaving hit would make a perfect present for the man in your life. It has fancy AutoSense technology which adapts to the hair’s density to trim any hair type, length and thickness . It also has a powerful 100-minute battery and sharp blades for an effortless trim.
Bedsure deal
The benefits of satin pillows are many. They are easy to clean, they reduce the formation of wrinkles, and are gentler on hair, because they reduce breakage, tangles, and frizz. Satin is also hypoallergenic and resistant to dust mites, making it a good choice for people with allergies or sensitive skin. Snap up this set in the Amazon sale - they're available in practically every colour you could want, too!
How Are Amazon Product Star Ratings Calculated?
It’s more than a simple average of customer ratings - Amazon calculates this using machine-learned models, which take into account factors such as how recent the rating or review is and verified purchase status. (This is when Amazon has confirmed that the reviewer bought the item on Amazon and paid a price available to most Amazon shoppers) Amazon’s rating system continues to learn and improve over time, so you can be sure that the rating is up-to-date and accurate.
KEEP SHOPPING
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